How does UNICEF Ireland work with the Business Community
UNICEF Ireland's collaborations with the corporate sector range from designing multi-stakeholder partnerships to address specific problems confronting children, to mobilising support for UNICEF’s programmes, to leveraging the assets of the private sector to advance the cause of children worldwide.
Our corporate partners demonstrate a deep commitment to social responsibility, and are guided by core values that fit with UNICEF’s programme, advocacy, and fundraising goals. As a result we have many types of interactions, from global, multi-faceted partnerships so local business support.
- Signature and Trademark Partnerships
- Philanthropic Alliances
- Global Agreements
- Multi-Country Partnerships
- National Partnerships
- Local Business Support
Multi-faceted Partnerships
Partnerships with companies take on many shapes and forms. They range from collaboratives on programme initiatives to partnerships that highlight and promote action on specific issues to campaigns to raise awareness and build support among stakeholder groups that advance UNICEF’s mission. All partnerships are characterised by a shared agenda, mutual respect, and a leveraging of each organisation’s respective strengths.
Corporate Philanthropy
When a company supports the work of UNICEF through a grant, contribution or provision of in-kind assistance, it not only helps the world’s children, but can also strengthen its corporate image, demonstrate its commitment to social responsibility, bolster employee morale, and promote positive customer relations. Strategic philanthropic investments in UNICEF have great impact, for the scope and reach of UNICEF and its expertise in issues important to children is unparalleled. Often companies will complement their philanthropic efforts with other efforts in support of UNICEF involving their marketing and communications departments. An excellent example of this is UNICEF Ireland’s five year partnership with Fyffes PLC. ‘Fyffes Supporting UNICEF.’
Cause Related Marketing Partnerships
Signature cause-related marketing programmes allow a company to offer consumers the opportunity to support UNICEF with their product purchases. Linking a company’s sales campaign directly to UNICEF is an effective way for a brand or product to engage consumers, boost sales and enhance its corporate image. When UNICEF is the beneficiary of a cause-related marketing activity, it receives either a percentage of the retail price or a fixed amount negotiated with the company. Every year, IKEA’s soft toy campaign, which donates a euro from every soft toy sold over the Christmas period, raises millions of euros for UNICEF’s Schools for Africa campaign.
Consumer-fundraising initiatives can also be developed with UNICEF, whereby corporations engage their customers to support UNICEF either through direct-cash purchases or other innovative customer campaigns like Change for Good® or Check Out for Children™.
Employee Programmes
There are many innovative and effective ways employees can be engaged in supporting UNICEF’s work. Some include e-philanthropy campaigns, online giving, automatic payroll deductions, UNICEF card purchases, and employee matching gift programmes.
JCI GIVE 100% Project
Junior Chamber International Dublin is a Dublin branch of JCI - a worldwide nonprofit organisation which contributes to the advancement of the global community, JCI provides young people in their 20s and 30s the opportunity to develop the leadership skills, social responsibility, entrepreneurship and fellowship necessary to create positive change.
The Junior Chamber International Dublin (JCI Dublin) is launching its “GIVE 100%Project” in aid of UNICEF Ireland’s ongoing work for the children of Haiti. The project will run throughout the second half of the year with the aim of raising €20,000.
The project aims to attract both companies as well as individuals with the simple ask of donating their lunch money to UNICEF for one day. Donating is simple and all raised money will be donated 100% to Haiti Appeal Unicef fund. Learn more about the Give 100% Project
Emergency Appeals
The critical support of corporate partners in response to emergency appeals helps UNICEF deliver life-saving supplies and assistance to children and families affected by natural disasters and violent conflict. Learn more about UNICEF's emergency relief efforts.
If you are interested in learning more, or to request more corporate information – please contact a UNICEF Ireland Corporate Relationship Manager on 01-878 3000. Contact Mike McGuire mike@unicef.ie to discuss how your can partner with UNICEF.